We’re starting to get a little bit infected with Football World Cup fever here in our household (although normally we are not huge football fans). On the radio, we hear more and more music from previous World Cups. One of my favourite football-related pieces of music is the Nike advert for the 2002 World Cup in Korea/Japan. Shot in studios in Rome, the advert was directed by Terry Gilliam and featured some of the best footballers in the world (at the time). You may remember it for its gritty backdrop (a cargo ship with cages) a ruthless ‘first goal wins’ rule overseen by Eric Cantona, something of a prison atmosphere and yet an explosive, exuberant joy, and, above all, the glorious remix of the Elvis song ‘A Little Less Conversation’.
It’s one of those rare examples when everything about the advertising campaign works: it’s catchy, memorable, uplifting. Happenstance? Or careful years of planning by Nike and the Wieden & Kennedy agency (Amsterdam)? Spontaneous burst of genius or a patient accumulation of talent and experience? Or perhaps both?
So what I’m trying to say is that when things seem to come together effortlessly, in a practically perfect product (or book or film or stage production), there is usually a huge amount of work and talent peeking out a barely visible head just above the horizon.
I think I know this. And still I wait at times for inspiration to strike. But I’ve learnt to treat my blog posts and book reviews as additional writing practice, my poetry as a legitimate form of expression instead of just procrastination and my reading… well, I read like a writer. Or so I tell myself.