Books and Crowds at Salon du Livre Geneva

The 30th Salon du Livre in Geneva took place from the 27th of April to the 1st of May. Although one of the biggest Swiss press groups Ringier and the Swiss broadcasting corporation have pulled out of the Salon du Livre in Geneva this year, claiming that it’s too expensive to rent a stand and that the impact upon audience or reader figures is negligible, roughly 100 000 visitors beg to disagree with that.

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The Salon has lost the ‘international’ in its title, but still brings a fair number of authors from all around the world. This year the country focus was Tunisia, but there were plenty of other non-Swiss, non-French language events. For instance, there was a special Paulo Coelho exhibition and talk given by the famously reclusive Brazilian author. There is an African ‘salon’ and an Arabic ‘pavilion’, a large English language bookseller, plus all sorts of cultural associations within Switzerland (Armenian, Serb, Spanish, Chinese) – and of course the Geneva Writers’ Group was there too, for all those reading and writing in English.

It is not a trade fair, but much more a ‘get to love books’ event, targeted at families and schools and the general reading public.

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I didn’t see as many big names this year (or at least not ones I was interested in), but I did get to hear the wonderfully articulate and enthusiastic Dany Laferrière, first black author in the French Academy. He also signed a book for me (and drew a flower, bless him!)

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There were a number of famous BD illustrators present, including a special exhibition dedicated to the Swiss claim to fame: the unruly teenager Titeuf.

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It was not all about books. There were a lot of musical and comedy events, particularly in the Le Cercle tented area, which had the atmosphere of a jazz club. Well, a well-lit, immaculate jazz club of the Swiss persuasion…

A polar bear bemoaning global warming.
A polar bear bemoaning global warming.

The emphasis is most firmly on interactivity. The Factory this year was designed like a house, with each room in a different colour and theme, where you could share your selfies, your worst nightmare, your superpower, your great secret etc.

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Of course, there were plenty of places to eat and rest, and the beloved Swiss cow had to be present somewhere as well.

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I didn’t manage to attend any conferences in full, but I did catch the odd 5 minutes here and there. And I got a hug from Alain Mabanckou, who was looking very dapper in a bright blue suit and a hat.

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There were fewer craft sections than last year, but there were some beautiful decorations and art objects everywhere. How could I resist these Niki de Saint Phalle women dancers?

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In my next post I’ll also tell you about how I fell in love with the art and rare books stand next to ours…